After a purchase your page can invite customers to rate their overall shopping experience. These ratings are private — they are for your eyes only and never appear on your storefront.
Where to find store feedback
Open Orders > Reviews in the sidebar. At the top you will see two tabs — Product reviews and Store feedback. Switch to the Store feedback tab to see the overall ratings customers have given your page.
What you see
- Average rating — the mean star score across all responses
- Rating distribution — how many customers gave 1, 2, 3, 4, or 5 stars
- Individual responses — each rating with the date and any comment the customer left
Store feedback is private
Unlike product reviews, store feedback is never shown to future customers. It is a behind-the-scenes signal to help you spot patterns — for example, if a delivery batch caused a dip in satisfaction.
Look for patterns, not individual scores
One low rating from a difficult customer does not mean much. A run of low ratings around the same date usually points to something worth investigating — a shipping delay, a pricing change, or a checkout issue.
Frequently asked questions
When do customers see the feedback request?
It is part of the same review request email you send after a purchase — the review form includes a separate "Store feedback" section for an overall rating. So the timing matches the review-request timing you set in Store > Products > Reviews.
Can I respond to a piece of store feedback?
Store feedback does not have a built-in reply. If a customer left an email address on their order, you can reach out directly to follow up — especially for very low ratings where a personal message can turn a disappointed customer into a returning one.