Customer reviews are the most convincing thing on your page. They are written in real customer language, they show your product working, and they remove doubt for the next buyer.
Where reviews live in your dashboard
Every review on your page shows up in Orders > Reviews in the sidebar. Each row shows the product, the star rating, the comment, the customer, and a Verified badge when the reviewer actually bought the product. From the actions menu on each review you can Publish, Unpublish, or Delete.
Ask customers to leave a review
- 1
Let the automatic review request do the heavy lifting
A short while after a customer receives what they bought, your page automatically sends a Review Request email — no need to chase each one yourself. You choose exactly when it goes out for each product type (see Configure how reviews behave below). The email is one of the customer email templates you can customise from Store > Email Templates.
- 2
Make it easy to leave one
The review request email opens a simple review form for that order. The customer picks a star rating and types a few words for each item they bought — and can leave overall store feedback too — all on one page. The whole thing takes a minute.
- 3
Moderate as the reviews come in
Open Orders > Reviews regularly. Publish the great ones if they need approval, Unpublish anything that breaks your guidelines without deleting the record, and use Delete for spam or clearly fake content.
How reviews appear on your page
Published reviews automatically appear on the product page they were left for, showing the customer's first name and last initial (like Jane D.) alongside the star rating. The overall product rating shows up everywhere the product is listed — on collection pages and in search results.
Configure how reviews behave
Open Store > Products and switch to the Reviews tab to control the review experience for your page:
- Enable Reviews — show ratings and reviews on your page at all (turn off to hide them everywhere)
- Auto-publish Reviews — let new reviews go live automatically, or keep them in moderation until you Publish them
- Send Review Requests — toggle the automatic review-request email
- Review Timing by Product Type — pick when (in days) the request goes out for each product type, since the right gap is different for a physical order vs a booking or membership
Switch the review request off if you want to opt out
If you would rather chase reviews your own way, switch Send Review Requests off on the Reviews tab. Leave it on for most stores — automated, polite follow-ups are how merchants reliably build up reviews.
Frequently asked questions
Can I hide a bad review?
Yes — open the actions menu on the review and choose Unpublish to remove it from your page while keeping the record, or Delete if it is clearly spam or abusive. Try to learn from honest negative feedback before hiding it; one or two thoughtful negatives among positives can actually build trust.
Are reviews verified?
Reviews from a customer who actually bought the product show a Verified badge automatically. The badge gives future shoppers confidence the feedback is real.
Can I reply to a review?
Yes — open the actions menu on any review and click Draft response. An AI assistant drafts a response in the tone you pick (Thank them, Apologize & invite follow-up, or Professional concise). Copy the draft, then send it to the customer directly by email. The draft is never posted publicly on your page automatically.