When your dashboard sparks a question, reports give you the answer. Dig into your sales, products, carts, and traffic — then export the numbers you need.
The Analytics tabs
- Traffic — where your visitors come from, your conversion funnel, and a global sales map
- Sales — total revenue, orders, average order value, customers, sales trend, order status, and payment methods
- Products — total products, inventory value, low stock and out of stock alerts, top performers, and performance by category
- Carts — active and abandoned cart numbers, how carts are converting, and why shoppers abandon
- Payments — a breakdown of how customers are paying
- AI Insights — short observations and recommendations from your page data
Run a report
- 1
Open Analytics from your sidebar
Click Analytics in the left sidebar. The top of the page has tabs — Traffic, Sales, Products, Carts, Payments, and AI Insights. Pick the one closest to your question.
- 2
Set the date range
Most tabs have a date picker near the top — choose last 7 days, last 30 days, or last 90 days.
- 3
Drill into a chart
Hover over any chart to see the exact numbers per day. Tables underneath show the top items in each category.
- 4
Export the numbers
On the Sales, Products, and Carts tabs, click Export (Export Data on the Sales tab) to download a copy you can open in a spreadsheet.
Top customers live with Customers, not Analytics
For a list of your highest-value buyers, open Orders in your sidebar and choose Customers — the top customers card and the directory show you who they are. Analytics focuses on store-wide numbers; Customers focuses on individual people.
Check the Products tab once a week
Knowing which products sell best — and which are running low — helps you decide what to feature, what to restock, and where to spend your marketing time. The Products tab puts both views in one place.
Frequently asked questions
Why don’t my report totals match the money in my bank?
Reports show what your customers paid you. Your payout is that amount with the per-sale fees taken off, and any refunds lower it too — so the deposit in your bank is usually a little less than the gross sales in your reports.
Can I pick any date range I want?
You can switch most tabs between the last 7 days, the last 30 days, and the last 90 days. There is no fully custom date range yet.
Where do I see my best customers?
Open Orders in your sidebar and choose Customers. Analytics shows store-wide numbers, while the Customers area is where you find individual people and your top buyers.