More and more shoppers are using AI assistants to help them find and buy things. AI commerce makes sure your products can show up in those conversations, are easy for AI to understand, and can be bought smoothly once you have set it up.
Why this matters
Imagine someone asking their AI assistant for "a soy candle that smells like a bookshop". You want your candle in that answer. AI commerce makes your products available to the AI assistants that power those experiences, and lets shoppers buy without leaving the conversation.
How AI commerce works
When AI commerce is available for your page, you will find it in your dashboard menu under AI Commerce. It has three tabs:
- Setup — switch on the AI assistants you want to sell through, paste the web addresses of your policy pages (privacy, terms, and returns if you have one), choose which product types are eligible, and tick off the basics like adding products and setting up card payments
- Performance — see the orders and revenue coming from AI assistants, with a breakdown of how each assistant is doing
- Products — a list of every product with an on/off switch for AI shopping, so you can include or exclude items one at a time
Rolling out gradually
AI commerce is rolling out to stores in stages, so you may not see it in your dashboard yet. If you would like to know when it reaches your page, reach out to support.
Get set up
- Add the products you want to sell to your page — AI assistants can only sell products that exist there
- Set up card payments, so shoppers can pay by card when they buy through an AI assistant
- Publish your Privacy policy and Terms of service, then paste each one’s web address in Setup (add your Returns policy too, if you have one)
- In Setup, choose which product types AI assistants are allowed to sell
- Switch on the AI assistants you want to sell through, and follow any steps each one asks for to finish connecting
- Your products are included by default — on the Products tab, switch off AI shopping for anything you would rather keep out
- Use specific, descriptive titles and clear photos, and keep prices and stock up to date so AI assistants quote the latest details
What AI commerce does not do
- Share your private customer or order data — only your public product catalog is exposed
- Change your prices or policies — you stay in control of every detail
- Replace your page — visitors who come from AI still land on your normal product pages
Your page still does the selling
When an AI agent sends a customer your way, they see the same beautiful product page you have built. The AI is the introduction; you and your page still win the sale.
Frequently asked questions
Can I see how many sales came from AI assistants?
Yes. When AI commerce is active for your page, the Performance tab shows the orders and revenue that came through AI assistants, with a breakdown of how each assistant is doing.
Will AI assistants quote my prices correctly?
AI assistants read from your live store, so the price and stock they show match what is on your product page. Keep both up to date and there are no surprises at checkout.
Can I opt my page out completely?
Yes. The simplest way is to switch off the AI assistants in Setup so none of them is on. You can also clear the eligible product types, or switch off AI shopping on individual products. If an option shows “Partner managed”, your partner controls it for you — ask them to make the change.