Open any customer from your customer list to see their full profile. It shows everything you know about that person — their contact details, what they have bought, how much they have spent, and more.
Open a customer profile
In the sidebar, click Orders, then Customers, then View all customers to open your customer directory. On any customer, open the actions menu (the three dots on the right) and choose View profile.
What is on the profile
- Contact information — email, phone number, date they joined, and date of birth if they provided it
- Marketing preferences — whether they are subscribed to marketing emails, and any tags you have added to them
- Default address — the shipping address they use most often
- Order history — their most recent orders, each with the order number, date, total, and status, plus a link to view all their orders
- Lifetime stats — total orders, total amount spent, average order value, and last order date, shown in the overview at the top of the profile
- Reviews — any product reviews the customer has left, with their star rating, when they have written one
- Booking access — shows whether the customer is blocked from making new bookings, and lets you block or unblock them with an optional reason and expiry date
Tags
Tags are short labels on a customer that help you remember something useful — for example "VIP", "wholesale", "influencer", or "do not discount". They show on the customer's profile and are only visible to you and your team, never to the customer. You can attach tags when you import customers from a CSV.
Use tags to track personal context
Tags are perfect for context that does not fit a standard field — a customer who told you they are a teacher, someone who placed a big corporate order, or a friend who gets a loyalty discount. They sit quietly on the profile so the detail is there when you need it.
Marketing preferences are set by the customer
You cannot switch a customer from Unsubscribed to Subscribed on their behalf. Subscription status is controlled by the customer — they opt in at checkout or via the marketing preferences link in any email they receive from you.
Frequently asked questions
Can I edit a customer's contact details?
Customers update their own name, phone, and addresses from their account on your page. If a customer needs their email address corrected, reach out to support and we'll help.
Can I delete a customer?
Customers with orders cannot be fully deleted while their order records exist. To comply with data requests, contact support — we can help you process the right steps.
What does "booking access" show?
This section shows whether the customer is allowed to make new bookings on your store. If a customer has been difficult to work with or you want to prevent repeat bookings, you can block them here with an optional reason and an expiry date. When a block is active, the customer cannot book until you remove it or it expires.